| Just about every successful Internet | | | | Wise Way #4 - SUBSCRIBER BOX ON EVERY |
| Marketer will tell you that, "The money | | | | PAGE |
| is in the list". But, how do you go | | | | This is a clever trick that so many |
| about building a good-sized email list? | | | | people overlook. Put a response form on |
| Here are several wise ways that you can | | | | every page of your website offering a |
| use to start building your own large | | | | newsletter or other freebie. This will |
| list of email addresses. | | | | increase the number of email addresses |
| Wise Way #1 - OFFER A FREEBIE | | | | you capture exponentially. |
| You have to give in order to get. If | | | | Why? When search engines index the |
| you want people tooffer up their email | | | | pages of your website, a visitor may |
| address, you`re going to have to offer | | | | come directly to a page other than your |
| up an incentive. Nothing works better | | | | home page. If you only have a subscriber |
| than something that`s complimentary (you | | | | box on your home page, you`re missing |
| spell that f-r-e-e). You can give away | | | | the boat, not to mention the thousands |
| no-cost reports, books, software, or | | | | of visitors who bypass your homepage. |
| even sample pages of a book. | | | | Wise Way #5 - CONTESTS |
| Wise Way #2 - USE POP-UPS | | | | Contests very often prove to be a good |
| Pop-ups are one of the most common | | | | way to generate traffic and buzz for |
| methods you can use to capture email | | | | your business. Create a contest and put |
| addresses and build your email list | | | | a form on your site or in a pop-up box. |
| quickly and with ease. Simply construct | | | | The entry "fee" is their email address. |
| a web page containing code for a form | | | | You need to be aware that not all the |
| and set the page to open (pop up) when | | | | people who sign up for your contest are |
| visitors enter or exit your site. | | | | good prospects. Many are just contest |
| Make sure the pop-up offer is something | | | | "junkies" -- people who are only looking |
| that`s valuable enough to motivate | | | | for freebies and have no intention of |
| visitors to take time to give you their | | | | buying a product or service. |
| contact information. Your offer can be a | | | | Warning to the Wise: If your prizes are |
| complimentary report, download, or ebook | | | | cash orlarge-ticket items, you should be |
| that arrives instantly through your | | | | sure to check with local agencies to |
| autoresponder to their email inbox when | | | | make sure you`re not violating any |
| they give you their email. | | | | contest laws. |
| Be cautious when using pop-ups. Most | | | | Wise Way #6 - DISPLAY YOUR AUTORESPONDER |
| computer users consider them to be | | | | ADDRESS |
| annoying. Multiple pop-ups on a site can | | | | Most people give their website link when |
| really turn off a potential customer, so | | | | they place soloads, ezine ads, or other |
| limit yourself to one pop-up per site. | | | | marketing messages. To be one step |
| Wise Way #3 - USE POSTCARDS | | | | ahead of the game in collecting email |
| If you have a mailing list that contains | | | | addresses, list your autoresponder |
| snail mail (street) addresses, convert | | | | address instead of your URL. This way |
| it into an email list by sending out a | | | | you can capture email address and funnel |
| postcard and inviting people to visit | | | | them into your follow-up sales letters. |
| your website to receive a gift of some | | | | Wise Way #7 - JUST ASK |
| kind -- a report, a discount coupon, | | | | If you`re chatting with a prospect on |
| etc. Visitors don`t have to pay in | | | | the phone or a potential customer stops |
| order to receive their gifts, they | | | | by your place of business, don`t be shy: |
| simply need to enter an email address. | | | | ask for an email address or business |
| A Word to the Wise from the U.S. Post | | | | card (which usually includes their email |
| Office: Postage is much less expensive | | | | address). |
| for a postcard than a standard-size | | | | Okay, you know what you want...you know |
| letter. (Not only are they economical, | | | | what you need. It`s time for you to set |
| postcards are more likely to get your | | | | your traps and capture those email |
| message across since the consumer | | | | addresses. |
| doesn`t have to open an envelope.) | | | | |