| Just about every successful Internet Marketer | | | | Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE |
| will tell you that, "The money is in the | | | | |
| list". But, how do you go about building a | | | | This is a clever trick that so many people |
| good-sized email list? Here are several wise | | | | overlook. Put a response form on every page |
| ways that you can use to start building your | | | | of your website offering a newsletter or |
| own large list of email addresses. | | | | other freebie. This will increase the number |
| | | | of email addresses you capture exponentially. |
| Wise Way #1 - OFFER A FREEBIE | | | | |
| | | | Why? When search engines index the pages of |
| You have to give in order to get. If you | | | | your website, a visitor may come directly to |
| want people tooffer up their email address, | | | | a page other than your home page. If you only |
| you`re going to have to offer up an | | | | have a subscriber box on your home page, |
| incentive. Nothing works better than | | | | you`re missing the boat, not to mention the |
| something that`s complimentary (you spell | | | | thousands of visitors who bypass your |
| that f-r-e-e). You can give away no-cost | | | | homepage. |
| reports, books, software, or even sample | | | | |
| pages of a book. | | | | Wise Way #5 - CONTESTS |
| | | | |
| Wise Way #2 - USE POP-UPS | | | | Contests very often prove to be a good way to |
| | | | generate traffic and buzz for your business. |
| Pop-ups are one of the most common methods | | | | Create a contest and put a form on your site |
| you can use to capture email addresses and | | | | or in a pop-up box. The entry "fee" is their |
| build your email list quickly and with ease. | | | | email address. |
| Simply construct a web page containing code | | | | |
| for a form and set the page to open (pop up) | | | | You need to be aware that not all the people |
| when visitors enter or exit your site. | | | | who sign up for your contest are good |
| | | | prospects. Many are just contest "junkies" |
| Make sure the pop-up offer is something | | | | -- people who are only looking for freebies |
| that`s valuable enough to motivate visitors | | | | and have no intention of buying a product or |
| to take time to give you their contact | | | | service. |
| information. Your offer can be a | | | | |
| complimentary report, download, or ebook that | | | | Warning to the Wise: If your prizes are cash |
| arrives instantly through your autoresponder | | | | orlarge-ticket items, you should be sure to |
| to their email inbox when they give you their | | | | check with local agencies to make sure you`re |
| email. | | | | not violating any contest laws. |
| | | | |
| Be cautious when using pop-ups. Most | | | | Wise Way #6 - DISPLAY YOUR AUTORESPONDER |
| computer users consider them to be annoying. | | | | ADDRESS |
| Multiple pop-ups on a site can really turn | | | | |
| off a potential customer, so limit yourself | | | | Most people give their website link when they |
| to one pop-up per site. | | | | place soloads, ezine ads, or other marketing |
| | | | messages. To be one step ahead of the game |
| Wise Way #3 - USE POSTCARDS | | | | in collecting email addresses, list your |
| | | | autoresponder address instead of your URL. |
| If you have a mailing list that contains | | | | This way you can capture email address and |
| snail mail (street) addresses, convert it | | | | funnel them into your follow-up sales |
| into an email list by sending out a postcard | | | | letters. |
| and inviting people to visit your website to | | | | |
| receive a gift of some kind -- a report, a | | | | Wise Way #7 - JUST ASK |
| discount coupon, etc. Visitors don`t have to | | | | |
| pay in order to receive their gifts, they | | | | If you`re chatting with a prospect on the |
| simply need to enter an email address. | | | | phone or a potential customer stops by your |
| | | | place of business, don`t be shy: ask for an |
| A Word to the Wise from the U.S. Post Office: | | | | email address or business card (which usually |
| Postage is much less expensive for a | | | | includes their email address). |
| postcard than a standard-size letter. (Not | | | | |
| only are they economical, postcards are more | | | | Okay, you know what you want...you know what |
| likely to get your message across since the | | | | you need. It`s time for you to set your |
| consumer doesn`t have to open an envelope.) | | | | traps and capture those email addresses. |
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