Wise Ways To Build Your Email List

Just about every successful Internet Marketer will tellPAGE
you that, "The money is in the list". But, how do you goThis is a clever trick that so many people overlook. Put
about building a good-sized email list? Here are severala response form on every page of your website
wise ways that you can use to start building your ownoffering a newsletter or other freebie. This will increase
large list of email addresses.the number of email addresses you capture
Wise Way #1 - OFFER A FREEBIEexponentially.
You have to give in order to get. If you want peopleWhy? When search engines index the pages of your
tooffer up their email address, you`re going to have towebsite, a visitor may come directly to a page other
offer up an incentive. Nothing works better thanthan your home page. If you only have a subscriber
something that`s complimentary (you spell that f-r-e-e).box on your home page, you`re missing the boat, not
You can give away no-cost reports, books, software,to mention the thousands of visitors who bypass your
or even sample pages of a book.homepage.
Wise Way #2 - USE POP-UPSWise Way #5 - CONTESTS
Pop-ups are one of the most common methods youContests very often prove to be a good way to
can use to capture email addresses and build yourgenerate traffic and buzz for your business. Create a
email list quickly and with ease. Simply construct a webcontest and put a form on your site or in a pop-up
page containing code for a form and set the page tobox. The entry "fee" is their email address.
open (pop up) when visitors enter or exit your site.You need to be aware that not all the people who sign
Make sure the pop-up offer is something that`sup for your contest are good prospects. Many are just
valuable enough to motivate visitors to take time tocontest "junkies" -- people who are only looking for
give you their contact information. Your offer can be afreebies and have no intention of buying a product or
complimentary report, download, or ebook that arrivesservice.
instantly through your autoresponder to their emailWarning to the Wise: If your prizes are cash
inbox when they give you their email.orlarge-ticket items, you should be sure to check with
Be cautious when using pop-ups. Most computer userslocal agencies to make sure you`re not violating any
consider them to be annoying. Multiple pop-ups on acontest laws.
site can really turn off a potential customer, so limitWise Way #6 - DISPLAY YOUR
yourself to one pop-up per site.AUTORESPONDER ADDRESS
Wise Way #3 - USE POSTCARDSMost people give their website link when they place
If you have a mailing list that contains snail mail (street)soloads, ezine ads, or other marketing messages. To
addresses, convert it into an email list by sending out abe one step ahead of the game in collecting email
postcard and inviting people to visit your website toaddresses, list your autoresponder address instead of
receive a gift of some kind -- a report, a discountyour URL. This way you can capture email address
coupon, etc. Visitors don`t have to pay in order toand funnel them into your follow-up sales letters.
receive their gifts, they simply need to enter an emailWise Way #7 - JUST ASK
address.If you`re chatting with a prospect on the phone or a
A Word to the Wise from the U.S. Post Office:potential customer stops by your place of business,
Postage is much less expensive for a postcard than adon`t be shy: ask for an email address or business
standard-size letter. (Not only are they economical,card (which usually includes their email address).
postcards are more likely to get your message acrossOkay, you know what you want...you know what you
since the consumer doesn`t have to open anneed. It`s time for you to set your traps and capture
envelope.)those email addresses.
Wise Way #4 - SUBSCRIBER BOX ON EVERY