| Just about every successful Internet Marketer will tell | | | | PAGE |
| you that, "The money is in the list". But, how do you go | | | | This is a clever trick that so many people overlook. Put |
| about building a good-sized email list? Here are several | | | | a response form on every page of your website |
| wise ways that you can use to start building your own | | | | offering a newsletter or other freebie. This will increase |
| large list of email addresses. | | | | the number of email addresses you capture |
| Wise Way #1 - OFFER A FREEBIE | | | | exponentially. |
| You have to give in order to get. If you want people | | | | Why? When search engines index the pages of your |
| tooffer up their email address, you`re going to have to | | | | website, a visitor may come directly to a page other |
| offer up an incentive. Nothing works better than | | | | than your home page. If you only have a subscriber |
| something that`s complimentary (you spell that f-r-e-e). | | | | box on your home page, you`re missing the boat, not |
| You can give away no-cost reports, books, software, | | | | to mention the thousands of visitors who bypass your |
| or even sample pages of a book. | | | | homepage. |
| Wise Way #2 - USE POP-UPS | | | | Wise Way #5 - CONTESTS |
| Pop-ups are one of the most common methods you | | | | Contests very often prove to be a good way to |
| can use to capture email addresses and build your | | | | generate traffic and buzz for your business. Create a |
| email list quickly and with ease. Simply construct a web | | | | contest and put a form on your site or in a pop-up |
| page containing code for a form and set the page to | | | | box. The entry "fee" is their email address. |
| open (pop up) when visitors enter or exit your site. | | | | You need to be aware that not all the people who sign |
| Make sure the pop-up offer is something that`s | | | | up for your contest are good prospects. Many are just |
| valuable enough to motivate visitors to take time to | | | | contest "junkies" -- people who are only looking for |
| give you their contact information. Your offer can be a | | | | freebies and have no intention of buying a product or |
| complimentary report, download, or ebook that arrives | | | | service. |
| instantly through your autoresponder to their email | | | | Warning to the Wise: If your prizes are cash |
| inbox when they give you their email. | | | | orlarge-ticket items, you should be sure to check with |
| Be cautious when using pop-ups. Most computer users | | | | local agencies to make sure you`re not violating any |
| consider them to be annoying. Multiple pop-ups on a | | | | contest laws. |
| site can really turn off a potential customer, so limit | | | | Wise Way #6 - DISPLAY YOUR |
| yourself to one pop-up per site. | | | | AUTORESPONDER ADDRESS |
| Wise Way #3 - USE POSTCARDS | | | | Most people give their website link when they place |
| If you have a mailing list that contains snail mail (street) | | | | soloads, ezine ads, or other marketing messages. To |
| addresses, convert it into an email list by sending out a | | | | be one step ahead of the game in collecting email |
| postcard and inviting people to visit your website to | | | | addresses, list your autoresponder address instead of |
| receive a gift of some kind -- a report, a discount | | | | your URL. This way you can capture email address |
| coupon, etc. Visitors don`t have to pay in order to | | | | and funnel them into your follow-up sales letters. |
| receive their gifts, they simply need to enter an email | | | | Wise Way #7 - JUST ASK |
| address. | | | | If you`re chatting with a prospect on the phone or a |
| A Word to the Wise from the U.S. Post Office: | | | | potential customer stops by your place of business, |
| Postage is much less expensive for a postcard than a | | | | don`t be shy: ask for an email address or business |
| standard-size letter. (Not only are they economical, | | | | card (which usually includes their email address). |
| postcards are more likely to get your message across | | | | Okay, you know what you want...you know what you |
| since the consumer doesn`t have to open an | | | | need. It`s time for you to set your traps and capture |
| envelope.) | | | | those email addresses. |
| Wise Way #4 - SUBSCRIBER BOX ON EVERY | | | | |