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Sun-Sentinel Profiles TR Cutler's Advice:

"Gotta Know What's Newsworthy" says column on Network World's Net.Worker Web
Sun-Sentinel in a Profile of TR Cutler, site ( Jeff is the weekly marketing
Inc. columnist and recurring small business
Jeff Zbar, one of the leading business feature and technology writer for the
freelance writers, profiled advertising South Florida Sun-Sentinel. His columns
executives in a recent column for the also have been featured on (SOHO Corner
Sun-Sentinel and included sage advice Office) and (Go SOHO!).
from PR expert Thomas R. Cutler, Cutler noted in the feature article,
President of Fort Lauderdale based, TR "What is important to a company, is not
Cutler, Inc. Jeff Zbar, the necessarily something an editor or reader
"ChiefHomeOfficer.com," has worked as a has "gotta" read about." Cutler laments
home-based journalist, author and small how clients think all news is newsworthy.
business advocate since the 1980s. He was Thomas R. Cutler, who founded the
named the U.S. Small Business Manufacturing Media Consortium in 1999,
Administration's 2001 Small Business has grown the participation from 300
Journalist of the Year. journalists to more than two thousands
As a writer, speaker and consultant, key clients, journalists, editors,
Jeff's specialties include work-at-home, trendsetters, and key business leaders
teleworking, alternative officing and worldwide. Cutler has authored more than
small business marketing, furnishings, 1000 articles for a wide range of
technology, security, communications and manufacturing periodicals, industrial
motivation. His think-tank and publications, and business journals
consultancy, Goin' SOHO! (small or home including most of the leading monthly
office), works with corporations hoping trade publications. Cutler is the author
to target the emerging home office and of The Manufacturers' Public Relations
teleworking markets, and individuals and Media Guide. Cutler was voted #1
hoping to enter or excel in the Manufacturing Journalist for the third
home-business, small business and year in a row. The firm has forty-two
teleworking arena. employees worldwide. TR Cutler,
Jeff writes for more than a dozen Inc., ( is the nation's largest
national publications, and is or has been manufacturing marketing and public
a contributing editor to Home Office relations firm, based in Fort Lauderdale,
Computing, and Writer's Digest. He writes Florida.
"Home Base," the teleworking advice TR Cutler, Inc.




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