| "Gotta Know What's Newsworthy" says | | | | World's Net.Worker Web site ( Jeff is the |
| Sun-Sentinel in a Profile of TR Cutler, Inc. | | | | weekly marketing columnist and recurring |
| | | | small business feature and technology writer |
| Jeff Zbar, one of the leading business | | | | for the South Florida Sun-Sentinel. His |
| freelance writers, profiled advertising | | | | columns also have been featured on (SOHO |
| executives in a recent column for the | | | | Corner Office) and (Go SOHO!). |
| Sun-Sentinel and included sage advice from PR | | | | |
| expert Thomas R. Cutler, President of Fort | | | | Cutler noted in the feature article, "What is |
| Lauderdale based, TR Cutler, Inc. Jeff Zbar, | | | | important to a company, is not necessarily |
| the "ChiefHomeOfficer.com," has worked as a | | | | something an editor or reader has "gotta" |
| home-based journalist, author and small | | | | read about." Cutler laments how clients |
| business advocate since the 1980s. He was | | | | think all news is newsworthy. |
| named the U.S. Small Business | | | | |
| Administration's 2001 Small Business | | | | Thomas R. Cutler, who founded the |
| Journalist of the Year. | | | | Manufacturing Media Consortium in 1999, has |
| | | | grown the participation from 300 journalists |
| As a writer, speaker and consultant, Jeff's | | | | to more than two thousands key clients, |
| specialties include work-at-home, | | | | journalists, editors, trendsetters, and key |
| teleworking, alternative officing and small | | | | business leaders worldwide. Cutler has |
| business marketing, furnishings, technology, | | | | authored more than 1000 articles for a wide |
| security, communications and motivation. His | | | | range of manufacturing periodicals, |
| think-tank and consultancy, Goin' SOHO! | | | | industrial publications, and business |
| (small or home office), works with | | | | journals including most of the leading |
| corporations hoping to target the emerging | | | | monthly trade publications. Cutler is the |
| home office and teleworking markets, and | | | | author of The Manufacturers' Public Relations |
| individuals hoping to enter or excel in the | | | | and Media Guide. Cutler was voted #1 |
| home-business, small business and teleworking | | | | Manufacturing Journalist for the third year |
| arena. | | | | in a row. The firm has forty-two employees |
| | | | worldwide. TR Cutler, Inc., ( is |
| Jeff writes for more than a dozen national | | | | the nation's largest manufacturing marketing |
| publications, and is or has been a | | | | and public relations firm, based in Fort |
| contributing editor to Home Office Computing, | | | | Lauderdale, Florida. |
| and Writer's Digest. He writes "Home Base," | | | | |
| the teleworking advice column on Network | | | | TR Cutler, Inc. |