| "Gotta Know What's Newsworthy" says | | | | Net.Worker Web site ( Jeff is the weekly |
| Sun-Sentinel in a Profile of TR Cutler, | | | | marketing columnist and recurring small |
| Inc. | | | | business feature and technology writer |
| Jeff Zbar, one of the leading business | | | | for the South Florida Sun-Sentinel. His |
| freelance writers, profiled advertising | | | | columns also have been featured on (SOHO |
| executives in a recent column for the | | | | Corner Office) and (Go SOHO!). |
| Sun-Sentinel and included sage advice | | | | Cutler noted in the feature article, |
| from PR expert Thomas R. Cutler, | | | | "What is important to a company, is not |
| President of Fort Lauderdale based, TR | | | | necessarily something an editor or |
| Cutler, Inc. Jeff Zbar, the | | | | reader has "gotta" read about." Cutler |
| "ChiefHomeOfficer.com," has worked as a | | | | laments how clients think all news is |
| home-based journalist, author and small | | | | newsworthy. |
| business advocate since the 1980s. He | | | | Thomas R. Cutler, who founded the |
| was named the U.S. Small Business | | | | Manufacturing Media Consortium in 1999, |
| Administration's 2001 Small Business | | | | has grown the participation from 300 |
| Journalist of the Year. | | | | journalists to more than two thousands |
| As a writer, speaker and consultant, | | | | key clients, journalists, editors, |
| Jeff's specialties include work-at-home, | | | | trendsetters, and key business leaders |
| teleworking, alternative officing and | | | | worldwide. Cutler has authored more |
| small business marketing, furnishings, | | | | than 1000 articles for a wide range of |
| technology, security, communications and | | | | manufacturing periodicals, industrial |
| motivation. His think-tank and | | | | publications, and business journals |
| consultancy, Goin' SOHO! (small or home | | | | including most of the leading monthly |
| office), works with corporations hoping | | | | trade publications. Cutler is the |
| to target the emerging home office and | | | | author of The Manufacturers' Public |
| teleworking markets, and individuals | | | | Relations and Media Guide. Cutler was |
| hoping to enter or excel in the | | | | voted #1 Manufacturing Journalist for |
| home-business, small business and | | | | the third year in a row. The firm has |
| teleworking arena. | | | | forty-two employees worldwide. |
| Jeff writes for more than a dozen | | | | TR Cutler, Inc., ( is the nation's |
| national publications, and is or has | | | | largest manufacturing marketing and |
| been a contributing editor to Home | | | | public relations firm, based in Fort |
| Office Computing, and Writer's Digest. | | | | Lauderdale, Florida. |
| He writes "Home Base," the teleworking | | | | TR Cutler, Inc. |
| advice column on Network World's | | | | |