| "Gotta Know What's Newsworthy" says Sun-Sentinel | | | | Network World's Net.Worker Web site ( Jeff is the |
| in a Profile of TR Cutler, Inc. | | | | weekly marketing columnist and recurring small |
| Jeff Zbar, one of the leading business freelance | | | | business feature and technology writer for the South |
| writers, profiled advertising executives in a recent | | | | Florida Sun-Sentinel. His columns also have been |
| column for the Sun-Sentinel and included sage advice | | | | featured on (SOHO Corner Office) and (Go SOHO!). |
| from PR expert Thomas R. Cutler, President of Fort | | | | Cutler noted in the feature article, "What is important to |
| Lauderdale based, TR Cutler, Inc. Jeff Zbar, the | | | | a company, is not necessarily something an editor or |
| "ChiefHomeOfficer.com," has worked as a | | | | reader has "gotta" read about." Cutler laments how |
| home-based journalist, author and small business | | | | clients think all news is newsworthy. |
| advocate since the 1980s. He was named the U.S. | | | | Thomas R. Cutler, who founded the Manufacturing |
| Small Business Administration's 2001 Small Business | | | | Media Consortium in 1999, has grown the participation |
| Journalist of the Year. | | | | from 300 journalists to more than two thousands key |
| As a writer, speaker and consultant, Jeff's specialties | | | | clients, journalists, editors, trendsetters, and key |
| include work-at-home, teleworking, alternative officing | | | | business leaders worldwide. Cutler has authored more |
| and small business marketing, furnishings, technology, | | | | than 1000 articles for a wide range of manufacturing |
| security, communications and motivation. His think-tank | | | | periodicals, industrial publications, and business journals |
| and consultancy, Goin' SOHO! (small or home office), | | | | including most of the leading monthly trade publications. |
| works with corporations hoping to target the emerging | | | | Cutler is the author of The Manufacturers' Public |
| home office and teleworking markets, and individuals | | | | Relations and Media Guide. Cutler was voted #1 |
| hoping to enter or excel in the home-business, small | | | | Manufacturing Journalist for the third year in a row. |
| business and teleworking arena. | | | | The firm has forty-two employees worldwide. TR |
| Jeff writes for more than a dozen national publications, | | | | Cutler, Inc., ( is the nation's largest manufacturing |
| and is or has been a contributing editor to Home | | | | marketing and public relations firm, based in Fort |
| Office Computing, and Writer's Digest. He writes | | | | Lauderdale, Florida. |
| "Home Base," the teleworking advice column on | | | | TR Cutler, Inc. |