| Do you sell more jewelry by placing a visible price tag | | | | business to another jewelry vendor if they'd like to |
| on each piece, or by leaving the price a mystery until | | | | purchase it. |
| the customer inquires about it? | | | | Also, this way I don't have to try to remember my |
| Some jewelry artists prefer to leave prices off their | | | | prices for each piece! I'm not a numbers-oriented |
| jewelry, so customers will have to ask about pieces | | | | person, and I do best if I make the numbers-work as |
| that interest them – thereby giving the jeweler | | | | simple as possible for myself. |
| the opening to establish a relationship with the | | | | If you're undecided on this issue, you may want to run |
| customer and sell the piece. | | | | a test at your next show by pricing half your items |
| Others feel that customers will assume jewelry | | | | and leaving price tags off the other half. See which |
| without price tags must be too expensive, and that | | | | method seems to bring you the most sales! |
| they'll leave your booth without ever asking how much | | | | What kind of price labels do you use? |
| that beautiful bracelet costs. | | | | For putting prices on all my jewelry, I buy the |
| When I'm shopping, I personally am one of the | | | | smallest-size removable stickers from local office |
| customers who are too shy to ask about the prices | | | | supply stores. I write the prices on these stickers with |
| on items that don't have visible price tags. Artists of all | | | | a fine-point Sharpie marker, and stick them on a |
| kinds of handcrafts have lost sales to me because I | | | | bottom corner of the front my jewelry hang tags and |
| didn't see any price tags and didn't feel comfortable | | | | earring cards. Then when I sell a piece of jewelry, I can |
| asking about their prices. | | | | easily peel off the removable price sticker as I |
| I put visible price tags on all my jewelry. I usually work | | | | package the piece. |
| my booth alone, and the more information I make | | | | Or if I'm displaying a group of items that are all priced |
| accessible to my customers, the greater my chance | | | | the same, I omit the individual stickers and put up a |
| of making sales to them. | | | | small sign in a picture frame stating something like |
| Sometimes I'm in a swarm of customers who are | | | | "Gemstone Bead Earrings – $16". |
| asking questions and making purchases – and | | | | It's best to use a form of price labeling that would be |
| someone on the fringes wondering whether they can | | | | difficult for someone to remove and switch around |
| afford a particular pair of earrings wouldn't bother to | | | | when you're not looking. Some jewelers prefer to use |
| wait to find out while I'm closing other sales and | | | | "sharkskin" tags (barbell-shaped stickers that fold |
| packaging other customers' jewelry. | | | | around a bracelet or necklace with the large ends |
| But with visible pricing, customers know immediately | | | | adhered together), while others print the pricing directly |
| whether they can afford the piece, so I won't lose their | | | | on their jewelry cards and hang tags. |