| No matter what kind of product you represent, | | | | time and money, bridal shows are often a |
| there is a good chance you can provide a | | | | great way to meet new customers, schedule |
| valuable service to any Bride. In fact, Bride | | | | shows/parties, or locate potential team |
| Magazine reported that approximately 80% of | | | | members. Pair up with another person on your |
| all brides spend an average of $50 per | | | | team to make it more fun and less costly. |
| bridesmaid gift. In addition, brides spend | | | | |
| more on themselves in the six months prior to | | | | Go on a Bridal Treasure Hunt |
| their wedding than in any other six-month | | | | |
| period in their life. | | | | Ask everyone you know, "Who do you know that |
| | | | is either getting married or is in a wedding |
| From cosmetics and personal care products to | | | | this summer?" Then contact the bride and |
| jewelry and clothing, many direct sellers | | | | offer to meet with her privately to show off |
| offer just what the soon-to-be-bride is | | | | the lovely products you have to offer. |
| looking for! Here are some creative ways to | | | | |
| reach brides: | | | | Gift-wrapping |
| | | | |
| Locating Soon-to-be-Brides | | | | When you are sharing your products with |
| | | | potential brides, mention the service of free |
| Check your local newspaper for engagement | | | | gift-wrapping and delivery. This way you are |
| announcements and locate an address or phone | | | | eliminating the hassle of shopping for gifts |
| number through your local directory. Contact | | | | and also the time to wrap each gift with |
| the bride-to-be directly. | | | | care. This is a time for Brides to focus on |
| | | | their special day, not the trivial details. |
| Take a local Wedding Planner out for coffee | | | | |
| and share how you can help brides prepare for | | | | Product Selection |
| their big day. Offer her an incentive for | | | | |
| passing on leads to you or, better yet, | | | | Have some "Hot selling" items or "Bridal |
| recruit her into the business! | | | | Savvy Selections" ready to share with your |
| | | | potential customer. This will help her |
| Contact Bridal shops and wedding gown | | | | envision the possibilities and see some of |
| designers in your area to set an appointment | | | | the beautiful products first hand. Remember, |
| to see how you might complement what they | | | | you are merely presenting ideas. Allow the |
| already offer their brides. Ask to place a | | | | Bride-to-be or customer to make the final |
| drawing box in their shop that reads "Free | | | | selection. Also have an example of some |
| bridal gifts - sign up today!" or "Need extra | | | | products wrapped in the way the final |
| money to help pay for your wedding?" Then | | | | products will be delivered. |
| contact the entrants to suggest they hold a | | | | |
| show/party to earn their bridal party gifts | | | | When you set a goal to maximize your selling |
| for free. | | | | and sponsoring opportunity with soon-to-be |
| | | | Brides, you will be tapping into a new stream |
| Participate in a Bridal Fair | | | | of revenue that could set the stage for |
| | | | higher sales and more team members for the |
| Although they require an investment of your | | | | entire year. Make it a priority TODAY! |