3D PDF : Analysis

Adobe announced Acrobat 3D, finally. This is their first4. UGS (recently LBO'd by SIlverlake and Bain)
foray into 3D. I wrote earlier that they are missing the5. think3 with ThinkDesign, ThinkID, ThinkTeam - all
boat on 3D.mid-range products.
The premise of Acrobat 3D is to enable smoothGiven that any 3D Viewer product such as Acrobat
collaboration amongst various non CAD users within3D will need to pass through a CAD-engineer's hands,
the organization's workflow i.e. sales, marketing, visualto be written into an Acrobar readable format, it is
merchandising, channel management, etc. whosafe to assume that having deep-pocket CAD
traditionally could not view designs in 3D. With 2Drelationships would be immensely valuable.
pictures of 3D products, much data is lost, making theSo, let us see who has what in terms of viwers:
process inefficient and unproductive.Autodesk has DWF. No one else has anything else.
For a while now, CRM and PLM vendors have beenHowever, there are some independent viewers out
looking for a good bridge. The only one that existed sothere, Right Hemisphere and TornadoVIZ. In fact, it is
far was Autodesk's DWF, which works withRight Hemisphere's technology that enables Acrobat
AutoCAD / Inventor design files.3D, Adobe Ventures has an investment in the
However, in the Mechanical Design marketplace, thecompany along with Sequoia Capital, and it would be
major houses are:safe to assume that Adobe will buy this company
1. Dassault, which owns CATIA (high-end 3D CAD),eventually.
Solidworks (mid-market 3D CAD), a PDM calledI have heard, however, that Acrobat 3D is a very
SmarTeam, and a PLM product called Enovia, whichheavy product. In comparison, TornadoVIZ has a very
IBM Global Services sells and integrated.light-weight technology, which would, by and large,
2. Parametric, which owns ProE (high-end 3D CAD)need to be an essential characteristic of any 3D
and Windchill (PLM)viewer such as the ones under discussion.
3. Autodesk